Naturalizer wanted a younger demographic while retaining its current base. The solution was quickly making the experience "Lighter and Brighter" and more uplifting to entice a new audience. I recladded the existing shelving with new graphic holders. On the floor, a new display plinth, seating, and new paint. Last, I created two new "Empowerment" in-store campaigns. After the remodel, a young woman said, "I'd shop here."

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