In 2010, I worked on the brand design and interior for the Highstrike Grill. 2021 brought the pandemic and an opportunity for a change in the restaurant format. The owners and restaurant consultants asked me to create a strategic brand and design document. After some research, I went through the process of creating the document. Next, I designed a new brand and touchpoints, the directed the interior design. The Three 9 Lounge was born.